In early May, Google confirmed the deployment of a new algorithmic update. By performing those types of updates several times a year (the last one dating from January 2020), the engine consistently seeks to improve the understanding of requests and to offer more relevant answers to its users.

If this update is global, the streaming and gambling industries seem to be particularly affected. However, this type of development does not present any risks for sites optimized in accordance with Google guidelines. Even if the search engine provides no details about the content of these updates, their goal is to allow ranking algorithms to better meet their own quality requirements. Hence the importance of intelligently optimizing your website, prioritizing the user experience by integrating high-performance SEO items.

Do you want to know more about this Core Update? Feel free to contact us!