Press Release
Primelis, a specialist in web acquisition strategies (SEO, SEM, Social Ads, Display), is making room to Initiative & Finance as a minority shareholder. It is fueling a very ambitious development project, that of becoming the European leader in its sector.

Primelis raises €11 million to accelerate its business

Since its creation in 2012, the company has experienced particularly sustained development and today employs over 45 experts. Numerous hires are also planned over the coming months to support a booming activity.
In its segment, Primelis stands out for its strong technical expertise, a data-driven scientific approach (notably via a suite of proprietary tools that decipher Google’s algorithms), and transversal knowledge of digital levers, enabling its teams to define innovative acquisition strategies.

Led by its founders, Philippe El Khechen and Hillel Brodowicz, this leading company in its segment works with more than 200 clients with varied profiles, from start-ups to large groups.

We are pleased to welcome Initiative & Finance as an investor, which will bring us its rich experience in support and feed our strategic thinking. We know that they will be able to help us in our external growth operations. Moreover, some are already being studied” declare Hillel Brodowicz and Philippe El Khechen, Primelis’ leaders.

We are delighted to be able to support Primelis in its growth. We were convinced by the talent of its two directors to create a technical and solid company, because the know-how is shared. The market is experiencing strong growth: search is one of the main levers of digital marketing, and the trend towards outsourcing in these professions is on the rise, with advertisers looking for skills and experience in a profession that is becoming more complex”, add Philippe Dilasser and François Golfier, Investment Director and Chargé d’Affaires at Initiative & Finance.